Beyond Business

Watermark Foundation

Established in 2016, Watermark Foundation is a not-for-profit implementing foundation based in Nairobi, Kenya that champions the social and economic transformation of the people of Africa. Born out of Watermark consulting commitment to servicing the poor as part of its core business model and through its long-standing corporate social responsibility initiatives,WF designs and delivers high-impact social development programmes across seven strategic pillars: Education and Leadership Development, Financial Inclusion and Literacy, Innovation, Entrepreneurship, Agriculture, Health and Environment.

Leveraging Watermark

By leveraging the Watermark’s infrastructure and resources, WF is able to keep overhead costs low while effectively and efficiently scaling high-impact social programmes.

Programme Pillars

In order to truly help people build pathways out of poverty, WF understands that we must respond effectively to the continuum of issues that affect people living at the bottom of the pyramid. With this in mind, WF works to create change through seven strategic pillars:


WF increases access to and transition through secondary and tertiary education and provides leadership and career development in order to break the cycle of poverty and develop the next generation of leaders.


WF helps create jobs, improve market access, and expand agricultural production by working in partnership with small and medium-sized farmers to increase their production capabilities, business acumen, and access to technology and financial services. WF stimulates job creation and Economic growth by providing micro and small entrepreneurs.


WF promotes the conservation and smart use of natural resources by expanding forest cover, improving water security and promoting the use of renewable energy and energy-efficient technologies.

Financial Inclusion and literacy

WF extends Watermark’s efforts to expand access to financial services to the bottom of the pyramid, helping low-income people to lift themselves out of poverty. WF also improves financial capability and individual and household financial security by connecting women, youth and communities to expert financial literacy training.